As one of the most important wine growing and tourist regions in California, PRG has engaged legendary Architect Howard Backen and interior designer Martyn Lawrence Bullard to create the first luxury boutique hotel in the area. Located in downtown Paso Robles, this 4 star boutique will feature 56 rooms, full-service restaurant, and banquet venue.
PRG’s predecessor company, Pacifica Capital Group, acquired, transacted and/or developed approximately 2 million square feet of commercial real estate in Southern California. During the late 1990’s, Pacifica began acquiring and developing a portfolio of industrial and office properties in Southern California. Pacifica sold its industrial portfolio to First Industrial Realty Trust (NYSE: FR), which marked its entry into the Southern California market. In the fourth quarter of 2005, Pacifica sold the remainder of its office and industrial portfolio in Southern California.
This master-planned business park is located in one of the most desirable areas in the Central Coast region of California. The property encompasses 22 acres and benefits from its proximity directly across the street from the wine production campus of Justin Winery and the North American headquarters of IQMS (owned by Dassault Systems).
PRG acquired the land in 2021. The business park offers a variety of sizes of buildings and will cater to various industries, including wine, industrial services, and high-tech manufacturing.
7th and Matteo is a historic mixed-use project located in the heart of the Arts District in Downtown Los Angeles. The area is home to Soho House, Warner Music’s headquarters, Spotify and several iconic restaurants, including Bestia.
PRG acquired the property in 2014 with our partner, Artist & Recreation, when it was in a state of disrepair with high vacancy and prior to the Arts District’s renaissance. Today the project is home to ERBar, creative galleries and boutique shops.
The Prospect is a historic luxury boutique hotel in Hollywood, California,
designed by Martyn Lawrence-Bullard. The Prospect Hollywood has been featured in the New York Times, Architectural Digest, and Condé Nast Traveler to name a few. It was named to the Condé Nast “Hot List” in 2020 and was named as one of the top 25 new hotel openings in the world by Architectural Digest.
In collaboration with the Hollywood Heritage historical society, PRG focused on reclaiming and restoring the natural 1930’s Hollywood Regency architectural elements and making the property one of the first upscale historical boutique hotels in the area.
Today, The Prospect Hollywood is one of the top historic boutique hotels in Hollywood.
San Luis Creek Lodge is a newly redesigned boutique hotel in downtown San Luis Obispo. In 2020, San Luis Creek Lodge was redesigned by Los Angeles based interior designer Nina Freudenberger. The hotel has been reinterpreted with a modern California aesthetic that combines a contemporary farmhouse influence with an indie-inspired Central Coast theme.
The property was originally purchased in an off-market transaction in 2014. The property benefited from new construction and a strong customer base. PRG ultimately added value by providing a stronger operating platform and redesign.
Today, San Luis Creek Lodge is positioned as one of the premier lifestyle boutique hotels in the Central Coast.
White Water is a sophisticated and luxurious interpretation of Cambria and the laidback Central Coast lifestyle. Mixing vintage and modern elements, White Water uses influences from 1970s Scandinavia and California bohemian culture. Created by PRG Hospitality Group with designer Nina Freudenberger, the decor is meant to evoke an unpretentious interpretation of the local community and culture.
The hotel was named to the Condé Nast Traveler “Hot List” in 2020 and has been consistently selected as one of the top new hotel openings in the United States. Within its first year, White Water has been featured by almost every preeminent travel publication.
White Water was purchased in 2018 and has one of the best ocean front locations on Moonstone Beach in Cambria.. The plan was to reposition White Water as one of the preeminent luxury boutique hotels in California. In 2020, PRG completed a full renovation, as well as an operating and rebranding strategy.
Today, White Water is one of the top boutique hotels in California.
Combined with a Moonstone Beach front location and mountain range backdrop, the Lodge is influenced by all the great amenities Cambria has to offer: surf, wine and adventure. The Lodge provides its guests with an oceanfront canvas and a dash of inspiration. All design elements have been carefully curated to represent a very specific local community of adventurers, winemakers and artists.
Cambria Beach Lodge was acquired by PRG in an off-market transaction in 2015. The property was in disrepair and needed a substantial renovation and rebranding. In 2016, Cambria Beach Lodge was completely redesigned to be the first lifestyle boutique hotel in Cambria.
www.cambriabeachlodge.com
Bordered by Santa Monica and Venice, this creative retail project is home to Rustic Kitchen + Market, Love Coffee and other local merchants. It is the only neighborhood center of its kind serving the local creative community of Mar Vista.
PRG acquired the property in 2012 when it was in need of a major renovation and repositioning with tenants at significantly below market rents. PRG reimagined the building and curated new tenants well aligned with the improving neighborhood.
Sparrows Lodge was designed to feel like a modern-day desert ranch. Travel + Leisure Magazine named the Sparrows Lodge to the prestigious “It List”, marking it as one of the top new hotels in the world. Sparrows Lodge also won the “Reader’s Choice” award and was voted one of the top hotels in Southern California by Condé Nast Traveler.
Originally built in 1952 by MGM actor Don Castle and his wife Zetta, the Red Barn was one of the original resort getaways for Hollywood elite. In 2014 the lodge was acquired and repositioned as Sparrows Lodge. At the time, the inn needed a substantial remodel and new operating strategy.
Today, Sparrows Lodge is considered one of the top boutique hotels in the United States.
